Glossary
- Dead Address
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An email address is marked dead if it returns a bounce indicating a permanent delivery error, or if it returns multiple other bounces in a row. ARCOS will not send email to an email address that is marked as a dead address.
- Hard Bounce
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A hard bounce is when an email is returned permanently — because the recipient's account is temporarily unavailable, is over quota, has been disabled, etc. A hard bounce in response to a mailing means that mailing did not reach the recipient but it may or may not mean that the address is dead.
- Soft Bounce
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A soft bounce is when an email is returned due to a temporary reason — because the user's inbox is too full, for example. ARCOS tries to resend to addresses that return a soft bounce, so some messages marked as soft bounced may have been delivered successfully.
- Story
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Every page of content on your website is a story. Some parts of pages are also stories.
- Template
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Templates are the "wrapper design" that define your site's look and feel.