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The Letters to the Editor Reports let you view and download the data submitted on Letter to the Editor forms on your organization's website. You can set the timeframe for the reports to show only those forms submitted on a particular day or in a particular week, month, year, or quarter. You can also set the range to Maximum (the lifetime of the site) or specify a Custom date range.
To View a Letter to the Editor Form Report
- First, decide whether you want to view a report about an individual Letter to the Editor form, several Letter to the Editor forms, or all Letter to the Editor forms on the site. Then:
- To view a report about a single Letter to the Editor form, locate the form you are interested in by scrolling down or by searching. Then, click the View link.
- To view a report that combines several Letter to the Editor forms, locate the forms you are interested in by scrolling down or by searching. Place a check in the checkbox next to each of the forms. Finally, click the View button at the bottom of the list of Letter to the Editor forms.
- To view a report that combines all Letter to the Editor forms on your organization's site, click the View button next to All Letter to the Editor Forms.
- You will be taken to a page that displays:
- Writers
- The total number of people who submitted the Letter to the Editor form(s)
- Unique Writers
- The de-duped number of people who submitted the Letter to the Editor form(s)
- Writers who are new members
- The total number of people who joined your list by submitting the Letter to the Editor form(s)
- Page views
- The total number of times the Letter to the Editor form(s) have been viewed
- Conversion
- How frequently a person who viewed the Letter to the Editor form(s) chose to submit the form(s). If 10 people come to the Letter to the Editor form page but only one submits the form, that is a 10% conversion rate.
This page also displays the top 10 newspapers contacted and the number of letters sent. To view all newspapers contacted, click the View all link.
To Download a Letters to the Editor Form Report
- First decide whether you want to download a report about an individual Letter to the Editor form, several Letter to the Editor forms, or all Letter to the Editor forms on the site. Then:
- To download a report about a single Letter to the Editor form, locate the form you are interested in by scrolling down or by searching. Then, click either the CSV or Excel link.
- To download a report that combines several Letter to the Editor forms, locate the forms you are interested in by scrolling down or by searching. Place a check in the checkbox next to each of the forms. Finally, click either the CSV or Excel button at the bottom of the list of forms.
- To download a report that combines all Letter to the Editor forms on your organization's site, click either the CSV or Excel button next to All Letter to the Editor Forms.
- A new window will appear with a progress bar. When the progress bar reaches 100%, a message will appear that says "Report Complete: Letter to the Editor Report (right-click, Save As, to save to disk)". Right-click on the Letter to the Editor Report link and save the file to your computer. The file is in CSV (comma-separated) or Excel format and can be opened in Excel or other spreadsheet programs.