Web Usage
The Web Usage report let you view information about traffic to your organization's website.
If you have popup blocking software installed, clicking the link in the left-hand navigation will load a page that says "The Web Usage Report will now open in a new window. If it does not, please disable popup blocking for this domain." You can either disable popup blocking for this domain or click on the Web Usage Report link. The report will open in a new tab or window.
The Web Usage report is very large and may at first seem overwhelming. You will probably want to identify some key statistics of interest and track those over time.
Web Usage Glossary
Before you dive in, here is a short glossary of some of the terms you'll come across in the Web Usage report.
- Bandwidth
- The amount of data (measured in KBs) that was used to deliver content to your site's visitors.
- Entry Page
- First page viewed by a visitor during his or her visit.
- Exit Page
- Last page viewed by a visitor during his or her visit.
- Hits
- The number of times calls are made to the server. For example, when a visitor calls up a Web page with four graphics, that's five hits, one for the page and four for the graphics.
- Pages Viewed
- The total number of pages viewed by all visitors
- Session Duration
- The time a visitor spent on your site for each visit. Some Visits durations are 'unknown' because they can't always be calculated.
- Spiders/Robots
- A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It's called a spider because it crawls over the Web.
- Unique Visitor
- A unique visitor is a host that has made at least 1 hit on 1 page of your web site during the current period shown by the report. If this host make several visits during this period, it is counted only once. The period shown by AWStats reports is by default the current month.
- Visits
- The number of times your site is accessed by a single person. For example, if you visit the site once and view five pages, and later in the week come back and view three pages, you will count as having made two visits to the site.
Summary
Summary displays an at-a-glance look at your site's activity for a set time period. Use the drop-down menu to select the time period you wish to view. The summary shows the number of unique visitors, visits, pages viewed, hits and how much bandwidth was used to deliver content to your site's visitors. Note that the statistics in the Summary section are divided into "Viewed traffic" and "Not viewed traffic". Viewed traffic is when a human visits the site using a web browser. Not viewed traffic includes traffic generated by spiders/robots, worms, or replies with special HTTP status codes.
When
This is the time frame of the report. The activity is broken up by month, days of the month, days of the week and hours of the day.
Who
This is a report of who (countries by IP) is actually visiting to the site. The report displays a full list of visitors, their last visit with timestamp and the number of unresolved IPs . This report also displays visitors by robots/spiders (automated search engine requests to find and list sites) and gives a full list of these engines, the number of hits they generated, how much bandwidth used and the date/time of the last visit.
Navigation
This is a very extensive report outlining the duration of visits, the pages viewed (by URL), the point of entry and exit, file types viewed. It displays all operating systems and browsers used to view the site listed by version.
Referrers
There are two sections Origin and Search. The Origin is a list of sites that promote (have links to) the site listed by search engines and external pages (not search engines). Search displays a list of keywords and keyphrases that were used to find your site.
Others
Miscellaneous
This is a list of things like how many visitors bookmarked your site.
HTTP Status Codes
This is a glossary of codes displayed by the browser when a page cannot be found or there is an error on the page.
Pages Not Found
This is a list of pages (with URLs) that were not found and in some cases the page referrer is listed.